What software to use? No need to over-complicate things by learning some new fancy software. You can use Microsoft Word, Wordpad, Open Office, or any familiar text editor. I prefer Microsoft Word because it helps markup my content into something search engines and browsers can understand. If you don’t know HTML, this is the route [...]
Open Source WordPress is an open-source project maintained by the community and Automattic. It offers big benefits: Free to use and modify as needed Beautiful and intuitive user interface Simple, powerful and expandable foundation for websites Thousands of 3rd party plugins, usually decreasing development time Great documentation and community support Search Engine Optimization Another big [...]
What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) helps your website show up in people’s search results. Proper SEO techniques target the actual words people type into search engines. It is impossible to guarantee top ranking for everyone (if anyone does…run away) because keywords fluctuate in popularity, but proper coding techniques will likely [...]
Increase your searchability Your potential customers are not using phone books to find your business anymore. The truth is, most people are searching for local businesses on their computer, smartphone, tablet, etc. in search engines and online directory listings. Without a website, your business goes unnoticed; you can’t win the lottery if you don’t buy [...]
iFixIT offers smartphone repairs in the Prairieville area. Their budget only allowed for a single-page site design for credibility, but Search Engine Optimization (SEO) was critical to advertise to users searching their services on the web. Download this SEO case study as a PDF Current Marketing iFixIT operates in Prairieville on Airline Hwy where they [...]
Web Standards? What’s that? Imagine driving your car where there are no street lights, stop signs, or lanes; it would be pure chaos. Standards are created for universal order, and the web is no different. Web developers should abide by standards to keep things flowing properly on the internet. Your site should be functional in [...]